Product positioning template

Understand the place your product occupies in the mind of your customers

Your customers always have many choices when it comes to looking for solutions to their problems. Product positioning is a strategic exercise to understand where your product fits in the market and why it’s a better alternative compared to your competitors.

Whether you are launching a new product or revisiting positioning for an existing product, this template will help you and your team pinpoint the value your product brings to your customers and how you can best position yourself against competitors.