Jobs to be done template

Understand why your customers use your product

The jobs to be done theory supposes that the more “jobs” a product can help a customer get done, the more valuable the product. Using this theory, the Jobs To Be Done template helps you and your team map out the goals and challenges of your customers to identify the jobs to be done statements.

This helps you analyze what your customers value and struggle with today so that you can understand how your product helps your customers today, and what additional areas your product or service can expand into in the future.